Hey Reader, Before we jump into today's teachings, I wanted to share breaking news.... Here's my new rescue puppy, Roscoe. He manipulated me HARD and love bombed me through the shelter crate. He left me no other choice. I had to bring him home 😂 Him and his giant ears have been an explosion of hilarity and joy in my life. This was my best decision of 2025. (full face reveal at the end of this email.) How things USED to be When I started my online business in 2009, things were VERY different....
22 days ago • 2 min read
Hey Reader I'm in the middle of making a video for you. It's about Getting Started and GROWING your online business & YouTube channel. But something funny happened. I had a breakthrough 🤯. My breakthroughs are YOUR breakthroughs, because I'm a homie. So buckle up as I share some insights that will help you to start or grow your biz. I don't talk about tech, because it doesn't matter (seriously) I've been resisting creating this "Getting Started" video for months. People constantly ask me...
about 2 months ago • 3 min read
Hey Reader There was a time before the word "Influencer" meant anything. Can I be honest with you? I miss those days Part of me really wishes to have the word "Influencer" wiped from my memory....Eternal Sunshine of the Spotless Mind Style. "I'll take one partial lobotomy please ☝️, but only the erasure of Influencer culture." "That's Rich Coming From You, Brenda" You might be thinking it's a bit hypocritical coming from one of the OG "Fitness Influencers" to hit the scene. After all, I was...
about 2 months ago • 3 min read
Hey Reader Today I'm going to give you a tool that will help your online business grow, and it's mini-offers. These are also referred to as "low ticket" in the biz. A common mistake most people make with online business can be summed up like this 👉 too much thinking, not enough action. Let me paint you a picture of what this looks like....maybe this will sound familiar: Part 1 of Your Story | The Call from Your Soul You decided you want to sell stuff online, and you started researching. When...
3 months ago • 4 min read
Hey Reader During a Black Friday in 2015, I logged in to check my sales....and the number staring back at me was big. I made more in that ONE day than I would typically make during months of personal training. Do you know what I felt looking at that giant sales number? It wasn't utter joy and bliss. It wasn't a feeling of "finally making it"..... I Felt a Deep Despair. Yeah...I know...very weird. It was one of the greatest and worst moments of my life. It was a true turning point and happened...
5 months ago • 3 min read
Hey Reader YouTube is simple. Online business is simple. There ARE layers of complexity and richness we can add to this entire process. But when we take a step back, we can see this entire thing is very very simple. Today I want to share my common sense method for growing your YouTube channel & online business. I'm sharing this because common sense is getting nearly impossible to come by in the current climate of "social media". I've used these things to succeed on YouTube for 15 years, and...
5 months ago • 3 min read
Hey Reader I wanted to give you permission today to STOP worrying about aesthetics 💃 Nobody cares about your aesthetics, outfits, fonts, or colors (yay for taking the pressure ALL THE WAY OFF!) I don't worry about "aesthetics" or "brand". This is why I hit my first six figures in 2010...that was year two of my business Fact 1 👉 an ugly website with a great offer will convert 100% better than a fancy one Fact 2 👉 - Most things that aren't YouTube don't bring sales. YouTube is NOT social media,...
5 months ago • 1 min read
Hey Reader YouTube experts do not exist. And that's a weird thing for me to say considering I just opened the doors for the YouTube Profits Program 😎 But it's the truth. I am not a YouTube Expert...Because YouTube Experts Don't Exist YouTube experts don't exist just like "Television Experts" don't exist. There are some people who were really good at infomercials...and some that are GREAT at comedy specials...and some are good at sitcoms and so on. I am not a YouTube Expert...I am an expert at...
5 months ago • 2 min read
Hey Reader Today I want to help you to heal your "money wounds". If you are someone who has ever identified as having money wounds, I promise to help you untangle from that today. The YouTube Video That Spurred This Episode 👇: Cliff notes of the episode: Man quits highly lucrative job that he hates to start a coaching business Man runs out of money, racks up credit card debt, and is panicking as he and his wife quickly lose all financial cushion Man asks Joe "what are the money blocks causing...
5 months ago • 1 min read