Hey Reader I've turned down at least $500k in sponsorship offers throughout my career. Why? I don't want to do sponsorships. There's a long list of things I don't do in my business that other people do. Why? Because I don't enjoy them. If a mattress company offered me one billion dollars to promote their bed, I mean it when I tell you....I would have to SERIOUSLY think about it, and there's a 90% chance I would say no. "Hey Brenda, here's one billion dollars. Will you make a few videos...
6 days ago • 1 min read
Hey Reader One of the biggest enemies to your YouTube success is Meta and Instagram. It's probably not news to you how much I despise Instagram (for business promotion). *If you didn't know, the only time I ever post on IG is to basically talk smack about IG 😎...exhibit a, my pinned post. 👇 How Instagram Is Holding You Back I've made multiple videos about my strong dislike of IG, but I wanted to give you my most sincere and honest reasoning today. And a quick warning....Instagram brings out...
9 days ago • 1 min read
Hey Reader The world appears to be going to H-E-Double-Hockey-Sticks right now. Life is definitely life-ing. And the news cycle is extra disturbing at present. So, what now? Two words... Mental Diet. It's tempting to abandon peace in times like this. We say "How can I be peaceful, joyful, and calm when the world is falling apart?" I get it. Believe me. BUT.... When the world appears to be in chaos, it's even MORE important to anchor into peace. We are connected. Our peaceful energy helps to...
about 1 month ago • 2 min read
Hey Reader, Before we jump into today's teachings, I wanted to share breaking news.... Here's my new rescue puppy, Roscoe. He manipulated me HARD and love bombed me through the shelter crate. He left me no other choice. I had to bring him home 😂 Him and his giant ears have been an explosion of hilarity and joy in my life. This was my best decision of 2025. (full face reveal at the end of this email.) How things USED to be When I started my online business in 2009, things were VERY different....
about 2 months ago • 2 min read
Hey Reader I'm in the middle of making a video for you. It's about Getting Started and GROWING your online business & YouTube channel. But something funny happened. I had a breakthrough 🤯. My breakthroughs are YOUR breakthroughs, because I'm a homie. So buckle up as I share some insights that will help you to start or grow your biz. I don't talk about tech, because it doesn't matter (seriously) I've been resisting creating this "Getting Started" video for months. People constantly ask me...
3 months ago • 3 min read
Hey Reader There was a time before the word "Influencer" meant anything. Can I be honest with you? I miss those days Part of me really wishes to have the word "Influencer" wiped from my memory....Eternal Sunshine of the Spotless Mind Style. "I'll take one partial lobotomy please ☝️, but only the erasure of Influencer culture." "That's Rich Coming From You, Brenda" You might be thinking it's a bit hypocritical coming from one of the OG "Fitness Influencers" to hit the scene. After all, I was...
3 months ago • 3 min read
Hey Reader Today I'm going to give you a tool that will help your online business grow, and it's mini-offers. These are also referred to as "low ticket" in the biz. A common mistake most people make with online business can be summed up like this 👉 too much thinking, not enough action. Let me paint you a picture of what this looks like....maybe this will sound familiar: Part 1 of Your Story | The Call from Your Soul You decided you want to sell stuff online, and you started researching. When...
4 months ago • 4 min read
Hey Reader During a Black Friday in 2015, I logged in to check my sales....and the number staring back at me was big. I made more in that ONE day than I would typically make during months of personal training. Do you know what I felt looking at that giant sales number? It wasn't utter joy and bliss. It wasn't a feeling of "finally making it"..... I Felt a Deep Despair. Yeah...I know...very weird. It was one of the greatest and worst moments of my life. It was a true turning point and happened...
5 months ago • 3 min read
Hey Reader YouTube is simple. Online business is simple. There ARE layers of complexity and richness we can add to this entire process. But when we take a step back, we can see this entire thing is very very simple. Today I want to share my common sense method for growing your YouTube channel & online business. I'm sharing this because common sense is getting nearly impossible to come by in the current climate of "social media". I've used these things to succeed on YouTube for 15 years, and...
6 months ago • 3 min read