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Step 1 - Make the choice.
I've said this so many times, I'm sure you're sick of hearing it. But there is absolutely NOTHING that will work if you don't choose to make your online business real. There's also NOTHING that can stop you once you make the choice.
If you don't make the choice, self-sabotage is inevitable. The siren song of procrastination and "I'll do it tomorrow" are like heroin to the fence riders. Choice is what gets your rocket ship OFF the damn ground. Choice is the launching pad that is NOT optional.
"I choose to commit to this work. I choose to put 100% of my heart into this business. I choose to nurture this business and all the customers it serves. And so it is."
Step 2 - Make Good Offers, Sell Good Products.
Put together products, services, and experiences that solve your people's problems. Ask yourself "What do my people REALLY need help with? How can I help them solve that problem in a way that is JOYFUL?"
Step 3 - Promote Your Offers to Your People.
Many business owners put together offers, mention it once, and then say "it didn't sell!" ...Cue running into a closet and crying over a pint of ice cream.
Well, of course it didn't sell. You mentioned it once on an instagram post that nobody saw! Your audience is busy. They're living ENTIRE LIVES that have nothing to do with you. They really need you to tell them on a regular basis what you're offering.
Think of it like this....how do you expect people to buy your products if they literally don't know you're selling them?
So, mention your offerings in your content on a regular basis. Put your offerings in your emails. Have easy to find purchase links. Go on other people's podcasts and talk about your offerings. Put on workshops in your area to promote your offerings.
If you're not mentioning your website and offerings in 90% of your content, it's time to ask yourself "why?".
The key to creating content that sells your products and services is the following:
If you continually focus on vanity metrics and getting popular on Instagram and YouTube, but you don't actually have an offer in there, your profits will never grow.
Since 2009, nearly every video I've ever posted included an offer or promotion for whatever I'm selling at the moment. And not once has anyone ever complained about this. Why? Because I'm creating videos and articles that are GENUINELY helpful.
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I'm not creating a bunch of commercials...but I AM letting people know that I can help them even more with my products and services.
There is a sea of instagram creators with thousands of "hearts" on their reels, millions of followers, and not a single dollar earned from any of it. If that's you, I'm going to tell you how to double your income this month. Tacky emojis included for emphasis...
📌👉 GET OFF OF INSTAGRAM, GET ONTO YOUTUBE, and START CREATING CONTENT THAT SHOWS PEOPLE HOW INCREDIBLE YOUR SOLUTIONS ARE. 👈📌
Then, at the end of your videos, drop a casual "if you think THIS is good...you just wait until you see my program!" Ya feel me?
If they buy, great! If they don't, great! You're still out there doing your deep work, and attracting dream clients. It beats the heck out of biting your nails going through an existential crisis about all of this. lol.
The ego LOVES to create mountains out of mole hills. And if there's one thing I hope you take away from today's letter it's this:
All of this is as simple as showing up and doing what you know you've been wanting to do for years. The profits are just a very nice side-effect.
❤️,
Brenda
P.S. My Rich Creator Program takes you through a step-by-step journey to creating your very own "money machine". You can start your online business today with The Rich Creator!
And if you want to watch the full episode, click below and scroll to the bottom of the page 😎
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